As Lead Creative for Queensland Theatre’s 2025 Season, I developed the season’s creative direction and visual identity, leading the project from concept through to public launch. In partnership with key stakeholders, the executive team, artistic leadership and Board members, I helped shape a creative approach that balanced artistic ambition, audience engagement and organisational objectives. My role included art direction for all photography and video content, design of the Season Program, and the creation of campaign assets across print, digital and social platforms.

Working closely with internal teams and external collaborators, I oversaw the rollout of the season campaign across every audience touchpoint, creating a cohesive visual system that reflected the ambition, diversity and storytelling at the heart of the 2025 program.