DOOR 3 is Queensland Theatre’s initiative supporting independent Queensland theatre collectives and new work in the Diane Cilento Studio.

The identity draws on elements of the Queensland Theatre visual language while establishing a distinctive brand of its own. Using the QT Theatrical typeface, the letter “D” extends to frame the DOOR 3 wordmark, creating a subtle connection to the parent brand while also referencing the shape of a theatre ticket.

I led the creative direction for the launch photography and video campaign, introducing a bold duotone treatment that differentiated DOOR 3 from the mainstage season while maintaining a strong visual relationship to the broader Queensland Theatre brand.